KidSport™ leaps at the opportunity to help kids play sport

KidSport™ leaps at the opportunity to help kids play sport

KidSport™ launches its 26th BC community chapter in Lake Country, BC

For Immediate Release:
Monday, February 23, 2009

Richmond, BC: For children in the Central Okanagan, playing sports just became a whole lot easier. As a result of initial meetings with members of the Lake Country community, KidSport™ will open its 26th community chapter to help remove the financial barriers that may prevent children from getting involved in organized amateur sport. Teams, clubs and leagues will now be able to apply directly to the Lake Country KidSport community chapter as a resource to access funding to help get more children enrolled in sports.

Wendy Caban accepted a $2,000 cheque from The KidSport™ Fund on behalf of the KidSport™ Lake Country community chapter. The cheque, presented by Pete Quevillon, Director, KidSport™ BC, will provide KidSport™ Lake Country with the necessary funds required for the development costs of the new chapter.

"Our community chapter goal is to ensure that all kids in our community have the opportunity to get on rinks, soccer pitches and courts," said Wendy Caban on behalf of the KidSport™ Lake Country community chapter. "As little as $200 can provide a child with a season of sport."

"All kids should be given the opportunity to develop healthy lifestyles, no matter what financial, physical or language barriers that may exist" said Paul Varian, Sport BC’s President and CEO. "Staying physically active helps encourage children to maintain healthy habits throughout their whole lives. The challenges that come with playing sports also teach children valuable life lessons and skills including leadership, practice, hard work, dedication and self confidence."

With the help from dedicated corporate partners, including the BCLC - SportsFunder program, KidSport™ works to fulfill its mission of eliminating the financial barriers to sport participation, 'So ALL Kids Can Play!'

Lake Country is the eighth community in British Columbia to open a chapter in the past year, joining 100 Mile House, Courtney-Comox, Nanaimo, Richmond, the Sunshine Coast, Tri-Cities, and Kamloops.

About KidSport™:
KidSport™ was established in 1993 by Sport BC. KidSport™ is a community based sport-funding program that provides grants for children ages 6 – 18 to participate in a sport season of their choice. There are now 26 community chapters in BC and 175 chapters across Canada. In 2007, KidSport™ raised more than $5 million, providing a season of sport to more than 45,000 Canadian children in 65 different sports. For more information please visit www.kidsport.ca.

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For more information, please contact:

Brian Webb Jennifer Schaeffers
Manager, Brand Strategy Director, Marketing and Communications
T: 604.333.3423 T: 604.333.3412
E: brian.webb@sport.bc.ca E: jennifer.schaeffers@sport.bc.ca

Steve Schaffrick Sheila Gunn
KidSport™ Lake Country KidSport™ Lake Country
T: 250.766.5650 Ext. 211 T: 250.766.1485
E: sschaffrick@lakecountry.bc.ca E: sgunn@lakecountry.bc.ca
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